Google Merchant Centre

Fix Your Product Feed. Sell More on Google Shopping.

Disapproved products, feed errors, and poor data quality are silently killing your Google Shopping performance. Our team of ex-Google employees sets up, fixes, and optimises Google Merchant Centre so every product gets approved and every shopping ad performs.

Get Your Free Merchant Centre Audit

If your Google Shopping Ads aren't performing, chances are it's not an ads problem — it's a feed problem.

What's Included

Complete Merchant Centre Management

Merchant Centre Account Setup

Complete setup including business verification, shipping configuration, tax settings, and return policy.

Product Feed Creation

Building a clean, optimised product feed from your ecommerce platform (Shopify, WooCommerce, Magento, or custom).

Feed Optimisation

Optimising product titles, descriptions, images, GTINs, categories, and custom attributes for maximum visibility and click-through rates.

Error & Disapproval Resolution

Diagnosing and fixing product disapprovals, policy violations, and data quality issues.

Automated Feed Rules

Setting up rules to automatically fix common feed issues, apply promotions, and update pricing.

Shopping Ads Integration

Connecting your optimised feed to Google Shopping and Performance Max campaigns.

Supplemental Feeds

Creating supplemental feeds for promotions, local inventory, and product labels.

Ongoing Monitoring

Weekly feed health checks, error monitoring, and optimisation recommendations.

Common Issues

Problems We Fix

Products disapproved for policy violations (misrepresentation, editorial quality, restricted content)
Missing or incorrect GTIN/barcode information
Low-quality product images (too small, watermarked, promotional text overlays)
Missing product data attributes (colour, size, material, gender)
Price and availability mismatches between feed and website
Incorrect product categorisation (wrong Google Product Category)
Duplicate products creating competition within your own account
Feed not updating — stale pricing and out-of-stock products showing ads
Platforms

Platforms Supported

Shopify
WooCommerce
Magento
BigCommerce
Custom
FAQ

Frequently Asked Questions

What is Google Merchant Centre?

Google Merchant Centre is a platform where you upload your product data to make it available for Google Shopping ads and other Google services. It's essential for any ecommerce business wanting to advertise products on Google.

Why are my products being disapproved?

Products get disapproved for various reasons including policy violations, data quality issues, mismatched pricing, or missing required attributes. We'll identify the exact issues and fix them.

How long does it take to fix feed issues?

Most feed issues can be resolved within 1-2 weeks. Complex policy violations may take longer as they require back-and-forth with Google's review team.

Do you work with my ecommerce platform?

Yes, we work with all major ecommerce platforms including Shopify, WooCommerce, Magento, BigCommerce, and custom builds.

Can you help with Performance Max campaigns?

Absolutely. A well-optimised product feed is essential for Performance Max success. We ensure your feed is structured to maximise Performance Max results.

Ready to fix your product feed?

Get a free audit from our ex-Google team and we'll show you exactly what's preventing your products from performing.

Get Your Free Merchant Centre Audit